Accéder au contenu principal

The Moment of Clarity : Using the Human Sciences to Solve Your Toughest Business Problems (9781422191903)



Businesses need a new type of problem solving. Why? Because they are getting people wrong. Traditional problem-solving methods taught in business schools serve us well for some of the everyday challenges of business, but they tend to be ineffective with problems involving a high degree of uncertainty. Why? Because, more often than not, these tools are based on a flawed model of human behavior. And that flawed model is the invisible scaffolding that supports our surveys, our focus groups, our R&D, and much of our long-term strategic planning. In The Moment of Clarity, Christian Madsbjerg and Mikkel Rasmussen examine the business world's assumptions about human behavior and show how these assumptions can lead businesses off track. But the authors chart a way forward. Using theories and tools from the human sciences--anthropology, sociology, philosophy, and psychology--The Moment of Clarity introduces a practical framework called sensemaking. Sensemaking's nonlinear problem-solving approach gives executives a better way to understand business challenges involving shifts in human behavior.
This new methodology, a fundamentally different way to think about strategy, is already taking off in Fortune 100 companies around the world. Through compelling case studies and their direct experience with LEGO, Samsung, Adidas, Coloplast, and Intel, Madsbjerg and Rasmussen will show you how to solve problems as diverse as setting company direction, driving growth, improving sales models, understanding the real culture of your organization, and finding your way in new markets. Over and over again, executives say the same thing after engaging in a process of sensemaking: "Now I see it ..." This experience--the moment of clarity--has the potential to drive the entire strategic future of your company. Isn't it time you and your firm started getting people right? Learn more about the innovation and strategy work of ReD Associates at: redassociates.com


Product details

  • Hardback | 224 pages
  • 156 x 235 x 25.4mm | 426g
  • Boston, MA, United States
  • English
  • 1422191907
  • 9781422191903
  • 198,443


Download The Moment of Clarity : Using the Human Sciences to Solve Your Toughest Business Problems (9781422191903).pdf, available at ebookdownloadfree.co for free.

GET FREE NOW

Commentaires

Enregistrer un commentaire

Posts les plus consultés de ce blog

11/22/63 (9781451627299)

One of the Ten Best Books of The New York Times Book Review Winner of the Los Angeles Times Book Prize Now a miniseries from Hulu starring James Franco ON NOVEMBER 22, 1963, THREE SHOTS RANG OUT IN DALLAS, PRESIDENT KENNEDY DIED, AND THE WORLD CHANGED. WHAT IF YOU COULD CHANGE IT BACK? In this brilliantly conceived tour de force, Stephen King--who has absorbed the social, political, and popular culture of his generation more imaginatively and thoroughly than any other writer--takes readers on an incredible journey into the past and the possibility of altering it. It begins with Jake Epping, a thirty-five-year-old English teacher in Lisbon Falls, Maine, who makes extra money teaching GED classes. He asks his students to write about an event that changed their lives, and one essay blows him away--a gruesome, harrowing story about the night more than fifty years ago when Harry Dunning's father came home and killed his mother, his sister, and his brother with a sledgehammer. Reading ...
Enregistrer un commentaire
Lire la suite

HBR's 10 Must Reads on Public Speaking and Presenting (with featured article "How to Give a Killer Presentation" By Chris Anderson) (9781633698833)

Command the room--whether you're speaking to an audience of one or one hundred. If you read nothing else on public speaking and presenting, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you find your voice, persuade your listeners, and connect with audiences of any size. This book will inspire you to: Win hearts and minds--and approval for your ideas Conquer your nerves and speak with confidence Focus your message so that people really listen Establish trust with your audience by being your authentic self Use data and visuals to persuade more effectively Master the art of storytelling This collection of articles includes "How to Give a Killer Presentation," by Chris Anderson; "How to Become an Authentic Speaker," by Nick Morgan; "Storytelling That Moves People: A Conversation with Screenwriting Coach Robert McKee," by Bronwyn Fryer; "Connect, Then Le...
Enregistrer un commentaire
Lire la suite

Death and the Maiden (9781799943563)

"Medieval-mystery writing at its best."--New York Daily News At long last, the much-anticipated final installment in Ariana Franklin's popular Mistress of the Art of Death historical mystery series, set in Norman England. England. 1191. After the death of her friend and patron, King Henry II, Adelia Aguilar, England's vaunted Mistress of the Art of Death, is living comfortably in retirement and training her daughter, Allie, to carry on her craft--sharing the practical knowledge of anatomy, forensics, and sleuthing that catches murderers. Allie is already a skilled healer, with a particular gift for treating animals. But the young woman is nearly twenty, and her father, Rowley, Bishop of Saint Albans, and his patron, the formidable Queen Eleanor of Aquitaine, have plans to marry Allie to an influential husband . . . if they can find a man who will appreciate a woman with such unusual gifts. When a friend in Cambridgeshire falls ill, Allie is sent to Ely, where her pat...
Enregistrer un commentaire
Lire la suite